Create a Newsletter
If you have a successful blog with a large
readership, you can consider branching out with a newsletter or
email campaign to make some extra cash. Creating this type of
campaign will require extra work, but if done correctly can
ultimately leads to more profit.
Chances are if you have dedicated readers who enjoy your blogs,
you can profit from giving them an interesting opt in
newsletter or email campaign. This list can then be used for
other marketing promotions or you can monetize your
newsletter.
If your blogs offer something of value to your readers, chances
are they will expect your newsletter or email campaign to do
the same. This is a good thing because you will attract
subscribers, but if you don’t deliver you will find that many
of your readers end up unsubscribing. Add value to your email
correspondences in the same way you make your blogs interesting
to retain and attract subscribers.
Make sure you give readers something of value in these emails
and give them a reason to read them so that your advertising
methods have the greatest chances of being successful. If you
promise little known tips or hard to find information, you
better deliver or readers will unsubscribe.
A good way to drive subscriptions is to include extra
information in your newsletter or to conclude a blog entry in
an email for subscribers only. Readers will be eager to get the
whole story and will be more likely to subscribe to your
newsletter if you give them a reason. Free incentives are also
a good way to get subscribers, it doesn’t have to be something
fancy, a free e-book or list of tips is all you need.
Monetizing a newsletter or email campaign is similar to
monetizing your blog. While you cannot use Adsense and other
similar advertising methods, you can directly sell ad space,
and depending on the size of your subscriber list you can
charge a hefty sum.
You can also use affiliate marketing in your newsletter, just
be sure to have the bulk of your newsletter contains relevant
content and not just ads or else your readership will fall.
Make sure your affiliate marketing is related to the content of
your newsletter or email and that your audience will be
interested in what you are promoting.
You can also sell your own merchandise through your newsletter.
If you have created merchandise with your blog logo or related
slogans, adding a link in your news letter asking readers to
check out your store or merchandise won’t hurt, just make sure
it is paired with good content.
If you build up a large subscriber base, you can also use it to
send other email campaigns and promotions for your merchandise,
book, or affiliate products. A word of caution, however, no one
likes unsolicited emails so you should be sure that you have
permission to send additional emails and that they offer
something of value and are not just viewed as
annoyances.
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