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Drive PPC Traffic To The Right
Place
Even if you use a PPC company that does allow the use of
replicated websites, or will show more than one affiliate ad at
a time, where your ad does have more potential for being seen
and clicked, it is important that you drive your PPC traffic to
the right place.
Again, the squeeze page is essential, as this will help you
build a quality list of qualified leads. Many successful
marketers use PPC for this purpose and this purpose only. If
you drive the traffic straight from the PPC ad to the affiliate
link, you won’t have any way to contact that visitor in the
future.
Further more, you will most likely be driving the visitor to a
sales page that may or may not convert the visitor. It is
better to bring the visitor to your site and prep them for the
sale. By the time they click on your affiliate link, they
should have their credit card in hand, ready to make a
purchase. This typically won’t happen if they are going from
Google Search to your affiliate sales page.
The majority of buyers do not start out with the intention to
buy - this is especially true on the Internet. On the Internet,
where everything is free (according to many people), what
buyers are looking for is free information or help.
If you can provide these people with the free information that
they are looking for, or free tools that help them with their
problem, you’ve won half the battle. Now, you are building a
relationship, and you will profit greatly from that
relationship over time.
When setting up a PPC campaign, become the customer in your
mind. What does the customer want or need? How can you provide
them with this free of charge in order to build a relationship?
At what point is the customer primed to buy?
Only you can answer these questions, based on your niche, but
in answer to the last question, you can bet that in most cases,
the customer is not ready to buy when they click on your PPC
link! You’ve got to get them into your process, and groom them
for the sale.
Affiliate marketing isn’t just a question of signing up and
then using PPC to sell the product, no matter what you’ve read
elsewhere. Again, it’s about building a relationship with your
future customers, so that they become life long customers.
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