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Know How To Get Participation
You’re all set to do a teleseminar. You’ve lined up some
experts, you’ve outlined some great content for the call, and
you have a product that your target market really needs. But
how do you get participation?
Start with your list. Set up a page where people can register
for the call, and then contact your list, letting them know the
date, time, and topic of the call, and where to register.
Consider throwing in some bonuses, which will be given out at
the end of the call, such as a free ebook or report.
If you have an expert that will be on the call, ask them to
notify their list, if they have one, about the call as well.
Also, consider purchasing ads in related ezines to inform those
ezine readers about the call as well. You should start
notifying people no more than a week in advance, and no less
than a few days before the all is to take place.
Don’t expect thousands of people on the call. You really don’t
want more than 100, and free conference services usually won’t
allow more than this without charging. Even if you just get
five or ten people on the call, you are good to go.
Remember, these people are interested enough to dial a long
distance number and listen to what you have to say. Your sales
ratio from the people on the call will most likely be high, if
the information presented was good.
You can also promote the call with PPC, and use the
registrations from that to build your email list, if you don’t
already have one. Again, this is a great way to build a quality
list of qualified leads.
Finally, get the participants pumped up about the call. After
they register, send them an email telling them in more detail
what will be covered on the call, and how they will benefit
from the information presented. A day before the call, send
another email reminding them of the call, and again a few hours
before the call is to start. People sign up for things and then
promptly forget, you must remind them!
Have your next call in mind before the end of each teleseminar
series, and let the participants know what is coming up in the
future. You may already be able to send them to a registration
page for the next teleseminar series. Registration for each
call in a series should not be required - one sign up for the
whole series is all that is needed, but registration for future
series should be required.
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