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The Top Keywords Are Not Always
Best
There are people who literally spend their entire days
analyzing keywords, tweaking and tuning their PPC campaigns
based on their findings. Many are successful, and many are
not.
Keeping in mind that many PPC services won’t show more than one
affiliate ad per search, the top keywords are not always the
best keywords. The beauty of PPC is that you only pay for the
advertising when someone actually clicks on the link. There is
no time limit for your ad, and you can afford to be patient and
wait for the click. Therefore, if you are selling a weight loss
product, weight loss, lose weight, and other common keywords
that people search for are probably not your most profitable
keywords.
First, you will have big time competition for those common
keywords - and this is true in any popular niche. You will be
competing against companies who have the big advertising
budgets - and you cannot compete with that, not to mention the
large number of other affiliates within the niche.
Don’t waste your time competing with that. Instead, look for
another door or window to climb through. For instance,
children’s weight loss or weight loss for children may be more
targeted to what you are promoting, the keywords may not be as
expensive, and most other affiliates probably won’t consider
looking for that other door or window.
Think about your product, and choose keywords that are tightly
connected with it. In the weight loss niche, some less common
keywords might be weight loss foods, low calorie foods, low
carbohydrate foods, or even low carbohydrate food for women -
or men, or children, or even dogs if that applies to your
product.
The key is to narrow your niche as much as possible to choose
keywords that relate as closely as possible to what you are
trying to promote. You will receive fewer clicks, but from the
clicks that you do receive, you will find that you make more
sales than you might have with the more popular search terms or
keywords - simply because the market you targeted was more
qualified. The people who find you in this fashion are
literally looking to buy exactly what you are
selling.
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