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Why Webinars Work
Webinars work just as well, if not better than teleseminars.
Webinars are ideal when courses are being taught. However,
hosting a webinar is not free, and usually takes quite a bit
more work before the presentation.
Typically a webinar will have callers on the telephone, where
they will listen to a presentation or instructions that are
visual as well, with the use of web conferencing software, on
their computers.
With a teleseminar, all you need is your voice, and a plan for
what is going to be said or discussed on the call. Again, a
webinar takes a great deal more planning. You will need visuals
as well, which will be used in conjunction with the web
conferencing software so that your callers can see the visuals
during the call, as you are talking.
Usually, the callers will need to download software before the
call, however this usually doesn’t take very long at all, and
instructions should be sent to them well in advance of the
call.
While teleseminars may or may not be free for the participants,
Webinars often have a fee for the participants to help offset
the cost of the event. This of course will reduce the number of
people who will be on the call.
If you do charge for your Webinars, it is important to keep the
cost as low as possible, only charging what you need to in
order to cover your costs – unless of course the webinar is the
product. But, if the purpose of the webinar is to sell
something else, try to make it free or very low cost for
participants.
Overall, teleseminars are the way to go when promoting
affiliate products. Again, a teleseminars series is best for
high ticket items, while one call is usually sufficient for
inexpensive items such as information products.
Depending on how content packed the teleseminar series will be,
you could charge for participation, and use the teleseminar as
your product, with the related affiliate products as cross
sells or back end products. The same is true for
Webinars.
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