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You Must Have A List
If you haven’t already heard it, you will. The money is in the
list. If a successful Internet Marketer had to start completely
over from scratch, and he could only have one tool that he now
uses, you can bet it would be his email list.
Building a list is a lot easier than you think. Do not buy
subscribers from list building companies. These will not be
qualified leads. Instead, build your list with squeeze pages.
This is a page that you advertise in Google AdWords, typically
giving something away, such as an ebook or a free report that
is of interest to your list.
When the visitor arrives at this page, they are presented with
a very short page that tells them how this report or ebook will
benefit them - using just two or three paragraphs. You don’t
want the visitor to have to scroll or spend a long time
reading. They are in a hurry. Sum it up in two or three
paragraphs at the most, and then provide them with an opt-in
form to receive the information.
This opt-in form should be attached to your autoresponder,
which should send them an email telling them where to receive
their free ebook or download, and then adding that name and
email address to your opt-in list for future use.
If you do not have a list, you need to contact those who do
until you can get one built. Consider joint ventures with list
owner’s, offering them a percentage of your commissions. Also,
try to arrange it so that those list owner’s subscribers are
going through your squeeze page to help you build your own
list.
Respect your list. Never rent, sales, or share their
information with others. Never send them spam, and make sure
that the content you are sending is actual content, and not
just sales letters. Also, back up your list often! If you are
using an autoresponder, you should have the ability to export
the list to your computer. Do this on a regular basis, then
back the list up onto a disk. Put that disk in a fire proof
safe in your home, or store it in a safety deposit box at a
bank!
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