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You Must Provide Your Readers With
Content
After building your list, or as you are building your list, it
is vital that you start building a relationship with your
readers/subscribers by providing them with content. You cannot
simply collect their information and then send them sales
letters - this usually will not work.
Instead, provide them with good content or information on a
regular basis, regarding your niche. Not only will they
appreciate the info, but they will also learn to trust you and
to count on your recommendations for products.
Finding and/or producing content for your list isn’t difficult
at all. First, determine what product you want to promote to
your list. Obviously, you can’t just write a sales letter and
send your list to the order page, unless that is the kind of
relationship you have worked to build with your list.
Some people actually do have this type of relationship, but
they worked hard for it, and in between sales letters, they are
providing content and giving away resources to their list
members.
Instead, write an article that pertains to the problem, need,
or desire that the product addresses. At the end of the
article, recommend the product. You could also provide list
members with a review of several different products that relate
to this problem, need, or desire.
If you don’t write, that is not a problem. You can typically
hire a ghost writer to write content for you, and this is much
cheaper than you may realize. In fact, there are ghostwriters
who will produce newsletters and send them to your list, with
your affiliate links in the content, on a regular basis.
In this instance, all you have to do is provide the writer with
your list of affiliate links, and they will take care of the
rest, sending the content out to your list on a schedule that
you specify. Generally, the writer will also need access to
your autoresponder to load the email or newsletter into the
system for distribution, so make sure that you are working with
a writer that you can trust with that information!
Also, work with the writer closely in the beginning so that
they can learn how to communicate with your list in the same
fashion you would if you were doing it yourself. It is
important that the email is from ‘you,’ and ghostwriters do not
take credit for the work that they produce for their clients.
The clients name goes on the work as the
author.
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