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You Need Blog Readers
Just as a website won’t do you any good with visitors, a blog
won’t do you any good without readers. However, getting blog
readers is often easier than getting website visitors. There
are several ways to go about this.
First, make sure that each time you make a blog entry, you ping
the blog. You can do this by going to Ping-O-Matic at
http://pingomatic.com . Also, make
sure that your blog has RSS capabilities. This will allow
readers to load your blog in their newsreader, and it will
also allow them to syndicate what you write on their own
websites, which gives you more exposure.
Read and contribute to other blogs! This is vital if you want
to succeed with blogging. Blogging itself is a community - no
matter what the topic is. For instance, if you have a blog
about cats, you should visit other people’s cat blogs. Read the
posts, and when you can, add a comment that is relevant to the
post, and link to one of your blog posts that is also relevant.
Avoid blog spamming!
Alternately, you should quote other people’s blogs and provide
Trackback links in your own blog posts. Those Trackbacks will
appear on the other person’s blog, leading back to your own
blog.
List your blog in the search engines! You should only need to
do this once, as spiders will then crawl your blog regularly
and will find and index your blog entries. Even though you will
be pinging the blog directories, you should also visit the
directories initially to get your blog listed there as
well.
Look for sites that allow you to add a link to your website,
and list your blog and your website. Look specifically for
sites that relate to your topic. A reciprocal link may be
required, but you can easily do this with software that is
provided by your hosting company.
Finally, put the link to your blog in your signature file. When
you post to newsgroups and forums, and when you send email,
make sure that you include that signature file!
Just remember, it is easier to promote a website than it is to
promote a product, and it is easier to promote a blog than it
is to promote a website. For this reason, make blogging a
priority, and you will be astounded at the results.
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